From the age of two, Setorii Pond was raised by her Grandparents, Robert and Jo Pond.  Her grandfather had a love for both cars and aviation.  Together they would go to car auctions & through the years they amassed a beautiful collection of cars.  Unfortunately Robert Pond passed away and Setorii wanted to do something beautiful to preserve her Grandfather’s legacy by reinventing the fashion wheel from her perspective.  Setorii works in fashion, both behind the scenes and in front of it.  She has designed, styled, produced fashion shows, art directed photo shoots and been an editor.  Her love for her Grandfather, fashion and cars inspired her to create a coffee table book, which will cross, collaborate both cars and fashion.

The  ”Art of Setorii”  Books series – featuring The Pond Collection will be featured in three volumes, which will exhibit the collection and re-inspire your perception of the beauty the automobile captures within each image.  These Books will be the first books to feature a couture collection designed and inspired by her collection of cars, showcasing the cars from a different point of view treating them as decorative art for the modern age.  Volume I will feature over 30 breathtaking automobiles photographed with elegance, edginess, fashion and passion.  A celebration of the historical progression of some of the finest automotive designs The Pond’s collected, including showpieces from: Bugatti, Dusenberg, Rolls Royce, Ferrari, Aston Martin, Tucker, Jaguar, and Mercedes-Benz, to name a few.  Each car will have stunning color photographs, which will define and detail the remarkable styling and revolutionary mechanical engineering for 110 of these beautiful automobiles. The ” Art of Setorii ” Book will showcase the makes and models that have left an indelible mark on the motoring world, and will briefly outline why these specific cars are important to the history of the automobile.

Setorii is currently designing the collection of couture designs inspired by the car collection and is currently shooting the featured images.  The feeling of  The ”Art of Setorii”  Book will resemble editorials from European Vogue crossed with the sexy appeal of the 2008 Perelli Calendar images.  It will show the glamour of the eras, the opulence of such beautiful craftsmanship and illuminate your perspective of fashion seen through the vision of his Granddaughter, Setorii Pond’s eyes.  With over 100 color images taken by amazing fashion and car photographers, this will be an elegant book that will delight both the fashion aficionados and car connoisseurs.

Volume I will be a limited edition and due out Spring 2012.  To reserve your copy of Volume I today, email us your contact information.